It's JOKER-level good

'It's JOKER-level good' originated from an interview aired on an SBS news program on September 17, 1994. The broadcast featured interviews with individuals showcasing unique fashion styles. When asked, "Don't you feel the stares of others?" a woman responded, "No, not at all. I wear what I want to wear, and when I dress like this, it feels joker-level good."

This scene became a representative moment symbolizing the free-spirited and unique culture of Generation X in the 1990s. After being forgotten for some time, the phrase regained attention around 2016 on online communities and social media, alongside the retro trend. In 2020, it was re-highlighted when used in a parody for a Jeongkwanjang commercial. Since then, it has been adopted as a meme in various parody works and second creations.

Often appearing in retro-themed content or when evoking the nostalgia of the 1990s, this phrase is widely used to express pride in one's individuality and the joy derived from it. For instance, it is commonly used when enjoying favorite foods, styling as desired, or savoring small happiness in everyday life, such as saying, "When I do this, it feels joker-level good."

Beyond being a mere statement about fashion, 'It's JOKER-level good' reflects an attitude of proudly embracing one's choices and individuality. It continues to be applied in various contexts today, bridging the gap between the free-spirited essence of the 1990s and the current retro trend, serving as a representative internet meme.