Nomhuyeop-huneyo

'Nomhuyeop-huneyo' meme originated from a social media post made by a woman in 2017. This meme started when the phrase "Neomu yeppeuda" (meaning "so pretty") was misheard as "Nonghyup Bank where is it?". The humorous situation occurred when the woman's younger sibling, who was working a night shift at a convenience store, heard a foreign customer trying to pronounce "Neomu yeppeuda," but it sounded like "Nomhuyeop-huneyo" instead.

This meme is mainly used to mean "so pretty" and is often used humorously among friends and acquaintances. For example, someone might say, "You look really Nonghyup Bank today!" to create a funny moment.

As the meme spread widely among the MZ generation, NH Nonghyup Bank utilized it in marketing. Their advertisement using the unusual phrase "Neomhuyeop Bank" received positive responses from young people, successfully building a friendly and approachable brand image.