Do You Know Dr. Hong?

The "Do You Know Dr. Hong?" meme originates from a song of the same name released by YouTube creator Johoon's alter ego, Jojubong, on July 5, 2023. The song tells the story of a woman with a small chest who learns exercises to enlarge her chest from a fictional character named Dr. Hong. Due to its catchy lyrics and beat, the song quickly spread on social media platforms like TikTok.

This meme gained further popularity as Johoon collaborated with several famous influencers to launch a challenge. The meme's recognition skyrocketed when collaboration videos with well-known celebrities went viral. However, some critics pointed out that these strategic collaborations felt somewhat artificial rather than naturally trending.

The song's story follows a woman who visits Dr. Hong to learn exercises for breast enlargement. While performing these exercises at a bus stop, a man approaches her and asks, "Do you know Dr. Hong?" The song incorporates metafictional elements, sparking curiosity about the fictional Dr. Hong and developing a narrative around a non-existent character.