Ran Ran Ru

‘Ran Ran Ru’ is a unique phrase used by Ronald McDonald, the mascot of McDonald's, in a Japanese advertisement. It first appeared in the series ‘Donald no Uwasa! (ドナルドのウワサ!)’, which aired between 2004 and 2007. In this commercial, Ronald expresses joy by shouting “Ran Ran Ru!” along with his signature movements, which gained significant attention in Japan.

Later, ‘Ran Ran Ru’ was reborn as various parody videos on the Japanese video-sharing site Nico Nico Douga, gaining popularity. In particular, parody videos combined with Touhou Project music received an enthusiastic response. These videos spread to platforms like YouTube, making ‘Ran Ran Ru’ known worldwide.

‘Ran Ran Ru’ refers to Ronald McDonald's spontaneous expression and movement when he is happy. In the commercial, Ronald says, “Donald does this unconsciously when he is happy. Let’s all do it together. Here we go! Ran Ran Ru!” while raising both arms. This unique phrase and action left a strong impression on viewers.

‘Ran Ran Ru’ later evolved into various internet memes, including horror-themed parody videos. Some videos transformed Ronald McDonald's image to create a creepy atmosphere, and these videos became known as ‘Ran Ran Ru Suicide-Inducing Version’, attracting attention. However, there is no evidence that these videos actually induce suicidal thoughts, and this is merely an urban legend.