Never underestimate Korea again

"Never underestimate Korea again" originates from a line spoken by Andy, a member of Shinhwa, in the 2009 SBS drama "Two Wives." In the scene, foreign characters mock Korea's shooting equipment, prompting Andy to hit all the targets and declare, "Never underestimate Korea again." This moment aired in a serious tone, but its overly patriotic delivery caused viewers to cringe, and it quickly became a source of humor and parody.

This line is often used to satirize nationalism and has spawned numerous parodies in the format "Never underestimate ~ again." It is commonly applied to exaggerate pride in Korea's accomplishments or notable figures and is considered one of the first "Koreaboo" memes. Over time, the phrase has become a staple in online communities for humor and mockery, and it is used not only in Korean contexts but also in other situations to express exaggerated pride.