Nooo! No!

"Nooo! No!" originates from the 2009 KBS drama "Iris," from a line delivered by actor Lee Byung-hun as the character Kim Hyun-jun. In the scene, Kim Hyun-jun watches a video of Dr. Yoo Jung-hoon (played by Kim Gap-soo) being murdered by Baek San (played by Kim Young-chul), and he shouts, "Nooo! No!" in shock. Lee Byung-hun's acting in this scene was perceived as unusually awkward, leaving a strong impression on viewers.

Following the broadcast, this scene became a hot topic on online communities and social media, leading to numerous parodies and memes. Lee Byung-hun's exaggerated expression and anguished voice were widely used as a humorous reference, and the phrase "Nooo! No!" became commonly used to express unexpected or embarrassing moments. The video clip of the scene shared on platforms like YouTube further increased its popularity.

In an interview, Lee Byung-hun explained the scene, stating, "I acted without actually playing the video on the phone, which might have made it look that way." Despite his explanation, the scene received criticism for disrupting viewer immersion during the drama's climax due to its awkward delivery. Some viewers reported feeling confused and deflated after watching the scene.