Paroma

The ‘Paroma’ meme originates from a 1999 TV commercial for Paroma Furniture. In this commercial, actress Song Yoon-ah appears, opens a wardrobe door, and simply says “Paroma.” The ad's unique atmosphere and Song Yoon-ah's serious expression left a strong impression on viewers.

The commercial gained attention even when it first aired due to its distinctive style. Over time, it started being discussed on online communities and social media. The ad's simple yet somewhat uncanny execution attracted internet users, leading to the creation of various parody and remix videos. These contents were widely shared on platforms such as YouTube and TikTok, evolving into the ‘Paroma’ meme.

The core of the ‘Paroma’ meme involves parodies and reinterpretations that utilize the original ad's unique direction and atmosphere. For example, some edits incorporate elements of the ‘Paroma’ ad into scenes from other commercials or movies, while others create everyday situations where people dramatically exclaim “Paroma.” These contents serve as humorous elements, resonating with many viewers. As a result, the word ‘Paroma’ itself has come to be used as a way to express unique or surreal situations.