Charli XCX Brat

The "Charli XCX 'Brat'" meme began in the summer of 2024 when Charli XCX posted several photos on Instagram with the caption "BRAT SUMMER BITCH GET READY." This was part of the promotion for her sixth studio album, "Brat." The album cover, featuring a neon green background with the word "brat" in lowercase black letters, became highly recognizable and was quickly edited and parodied by fans and social media users.

Following this, the term "Brat Summer" emerged as a variation of "Hot Girl Summer," reflecting how Charli XCX fans embraced summer in their own way. This trend included neon green aesthetics, sporty sunglasses, baby tees, and the attitude of an "It" girl. It quickly spread across platforms like Twitter and Instagram, with brands and users leveraging it to create various content.

The "Kamala IS Brat" meme originated in the summer of 2024 in connection with Charli XCX's "Brat" album. It gained traction when Charli XCX posted "Kamala IS Brat" on social media, coinciding with U.S. President Joe Biden announcing he would not seek reelection, positioning Kamala Harris as a leading Democratic candidate.

The meme initially started on TikTok, where users edited videos of Kamala Harris with Charli XCX's "Brat Summer" aesthetic. It gained widespread popularity when Charli XCX herself tweeted "Kamala IS Brat," prompting many users to create and share edited videos of Harris in the "Brat" style. This quickly went viral.

Conceptually, the meme combines Harris’s existing public image with the visual and stylistic elements of "Brat," aiming to make her more appealing to younger audiences. The neon green aesthetics and "Brat" branding were applied to Harris’s image, leading to various parodies and edits.