Gaze of the Black Cow

The "Gaze of the Black Cow" meme originates from the term "black cow" (흑우), which literally means a black-colored cow. However, in Korean internet communities, it is a slang term for "fool" or "gullible person." This term first gained popularity during the 2017 cryptocurrency boom, when people who suffered losses in investments were mocked as "black cows." Over time, it became widely used to describe people who were tricked or made poor financial decisions, such as spending excessive money on in-game purchases without achieving the desired results.

This meme is commonly used humorously when someone gets tricked or makes a mistake. For instance, if a player spends a lot of money on a game but fails to obtain a rare item, they might use the "Gaze of the Black Cow" image to express their frustration. The meme often features a character with large, sad eyes, emphasizing disappointment and regret.

The "Gaze of the Black Cow" meme is widely used across internet communities and social media. It is particularly common in Naver News comment sections, where users who clicked misleading links jokingly refer to themselves as "black cows." The phrase is frequently used to express frustration in situations where people feel deceived.