~Normalization

The "~Normalization" meme originated primarily from gaming communities like MapleStory. This meme humorously critiques the controversy surrounding nerfs or adjustments to game systems or character balances. While "normalization" generally implies improvement, in the context of this meme, it is used ironically to describe changes that worsen the situation or provoke dissatisfaction instead of solving problems.

The meme began in 2023 amidst debates over nerfs affecting users of MapleStory's Reboot World. As the number of Reboot World users sharply declined, users from regular servers began sarcastically referring to this decline as "normalization." In this context, "normalization" came to mean "deterioration" or "abnormalization." The term quickly spread to other games and communities as a way to mock similar situations. Notably, MapleStory director Kim Chang-seop's name became tied to the meme, leading to the phrase "Normalization is always thanks to Shin Chang-seop."

This meme uses the word "normalization" ironically, often to ridicule opposing players or users reacting negatively to changes. It is frequently accompanied by phrases like "The fact is, the game is becoming healthier," mocking those who dismiss criticism of patches or updates while exaggerating the issues caused by such changes.