Proceed

"Proceed" (Jinhaengsikyeo) is a popular catchphrase combined with the image of actor Lee Kyung-young, but it is not an actual line from any movie or drama. Lee Kyung-young has often played authoritative villain roles, giving orders to subordinates in numerous works. Because of this image, netizens created imaginary scenarios casting him as a corrupt politician or businessman, assigning him the line "Proceed."

This phrase originated around 2018 as part of memes on online communities creating fictional movie scenarios. The pattern of Lee Kyung-young being cast as a corrupt politician or businessman repeatedly saying "Proceed" spread widely along with his nickname "Tto-Kyung-young" (meaning "Again Kyung-young").

"Proceed" has become symbolic of Lee Kyung-young's authoritative and cold character. Netizens often reconstruct real-world events into fictional movie plots, setting Lee Kyung-young as the mastermind or behind-the-scenes figure, giving lines like "Interesting. Proceed!" This pattern has been used as a means of humor and satire online, creating a bigger impact through its connection with Lee Kyung-young's image.

Due to the popularity of this meme, it has also been reflected in actual works. In episode 14 of the 2022 drama "Again My Life," Lee Kyung-young actually said the line "Proceed," a scene known to have intentionally referenced the meme.