Soyjak Pointing

"Soyjak Pointing" is a variation of the "Soyjak" meme that originated on 4chan in 2017. Soyjak itself is a derivative of the Wojak meme, used to mock men perceived as overly emotional or "beta males." The character is depicted with an exaggerated open mouth and facial expressions, mocking masculinity or satirizing the modern male stereotype often referred to as "nu-males."

The "Soyjak Pointing" meme was inspired by a 2020 photo of two men pointing at vegan chicken in front of a KFC restaurant. The image quickly gained traction, being reinterpreted and transformed into various contexts, gaining popularity. It is often used to satirize people on the internet who overly celebrate trivial things, spreading widely across platforms like 4chan, Reddit, and Twitter.

The meme has continued to evolve by replacing other characters or scenarios with Soyjak to create humor. Transforming various cultural elements or famous personalities into Soyjak-style pointing images has also become a popular variation.