Then where can I raise my self-esteem?

The meme "Then where can I raise my self-esteem?" originates from depictions of individuals from chaebol families who have lost their influence or been ousted, attempting to hold on to their last shred of pride. This meme humorously portrays the scenario of a person clinging to the role of the president of the football association after losing Hyundai Motors, emphasizing it as "the only position where they can receive VIP-level treatment anywhere they go." The meme became popular on social media and online communities as a way to mock the person's insistence on preserving their dignity and pride.

This meme serves as a satire and critique of chaebol figures, humorously depicting their obsession with maintaining social standing. Particularly, the role of "football association president," symbolizing the person's self-esteem, is exaggerated as their sole survival strategy, leading to its widespread use among netizens.

The content combines the image of chaebol or powerful figures using public positions to uphold their self-esteem with exaggerated humor. Many netizens frequently refer to this meme to satirize the obsession with power and prestige.