This Car Is Now Mine

"This car is now mine" is a meme originating from the September 6, 2011, broadcast of MBC's News Desk, which covered a report on car mortgage loan fraud. The broadcast included a reenactment of a crime involving the misuse of a certificate of seal impression to transfer vehicle ownership. In this scene, reporter Yang Yoon-kyung stood in front of a colleague's car and said, "This car is now mine. I can sell it however I want." The reporter's serious and deadpan expression, her emphasized tone, and the use of casual language left a strong impression on viewers, leading to rapid spread across online communities and social media.

This meme is often transformed into the format "This OO is now mine. I can OO however I want." It has been parodied in various contexts, not just with cars but also objects, people, and even abstract concepts, providing humor. For example, in the game Elsword, a weapon tooltip was updated to include the phrase "This hammer is now mine. I can use it however I want." Internet forums have also adopted this meme, using it to accompany photos of purchased or acquired items, leading to creative adaptations. The juxtaposition of the serious tone with mundane or humorous scenarios makes this meme a unique example of Korean internet culture.

This meme gained popularity on platforms like YouTube, community boards, and Twitter, where it has been adapted into video and image edits. Yang Yoon-kyung's expression is frequently used in such edits, making the original clip a tool for humor and satire. The phrase's relatable and realistic tone also allows it to be applied to trivial objects or situations, fostering diverse parodies.