Cat Eating Chips
TL;DR · OriginThe source is a short video posted by TikTok user @monkeycatluna on July 28, 2022, showing their cat Luna crunching on something. Within a year it had roughly 2.2 million pla…
Origin
The source is a short video posted by TikTok user @monkeycatluna on July 28, 2022, showing their cat Luna crunching on something. Within a year it had roughly 2.2 million plays and 380,400 likes (Know Your Meme entry). In English it circulates as "Cat Crunching" or "Crunchy Cat."
One common misconception is worth clearing up. The original is not a composite — the cat really is chewing food. Edits that splice in a human hand feeding it chips are a feature of later derivative templates, not of the source clip. The raw material of the meme is simply the crunching sound and the indifferent expression.
Spread
The video only became a meme format more than a year later. On September 15, 2023, CapCut user Guerreiro/MS built a greenscreen template, and the trend exploded when HuggieFett released an alternative template on October 4, which was used roughly 148,000 times in thirteen days.
Derivatives poured out over a few days in early October 2023. On October 5, @rizzbrigitte's uranium-eating joke drew 275,100 plays in twelve days; on October 6, @papunk__'s follow-up reached 9.8 million plays and 2.1 million likes in eleven days; @savannahdeso's Mancala variation the same day hit 673,400; and @_nuggetlord's Paris catacombs version on October 5 reached 895,800. The structure is always the same: Luna's crunching footage plus a caption claiming she is eating something inedible.
Usage
- With a joke caption about eating something you should not eat
- As a figure for handling something with total nonchalance
- Consuming the crunching sound itself as ASMR
- As a greenscreen template to drop your own subject into
