Bring me buldak-bokkeum-myeon

Origin

"Ggi-yeo-ogeora" (낉여오거라) began in 2024 as a fan edit made inside the fandom of the group NCT WISH. Yushi, the group's Japanese member, was known among fans for his outsized love of instant noodles — Buldak Bokkeummyeon above all — and for being quiet by default but visibly energized the moment good food appeared. One fan posted an image on X (formerly Twitter) that spliced a photo of Yushi from his school days into an order screen from the mobile game Good Pizza, Great Pizza, and that edit is recorded as the meme's starting point.

The joke rides on the game's screen layout: a customer speaks from across the counter while two reply options sit at the bottom of the screen. The line placed there was "Bring me Buldak Bokkeummyeon, boiled." The Korean verb kkeuryeo-ogeora (끓여오거라, "boil it and bring it") was deliberately mangled into ggi-yeo-ogeora by cramming two jamo into a single syllable block — a broken spelling attached to an archaic sageuk-style command ending, so the phrase sounds regal and childish at the same time. The typo was never corrected; it became the meme's name.

Spread

What carried it beyond the fandom was not the original but a derivative. Another user swapped Yushi out for a photo of a dog, and that version — which needed no idol-fandom context — spread rapidly through communities and messenger apps. Many people who use the phrase today assume the dog image is the original and have never heard that it began as an NCT WISH fan edit.

By early 2025 the phrase had crossed into mainstream slang. In a February 27, 2025 article, the Korean daily Segye Ilbo listed it among that year's trending expressions and noted that the official X account for Samyang Foods' Buldak Bokkeummyeon had used the phrase in product promotion — the brand behind the meme's original prop importing the meme back. Warner Bros. Korea's official X account also used "Bring me the memes" in the same construction to promote the film Mickey 17 in March 2025. Corporate marketing accounts picking up a meme is usually read as a sign it has passed its peak.

How it's used

The template is "bring me X," delivered as a mock-solemn command. It is not really an order but a wheedle, with the inflated royal ending doing the work of a joke marker.

Begging for late-night food or delivery — "bring me ramyeon, boiled"
Swapping the object for anything at all — "bring me gomtang," "bring me the memes"
Nudging someone who is slow to reply
As a caption on edits shaped like a two-option game dialogue box

Because the object slot is so freely swappable, the phrase now appears more often without the original Buldak Bokkeummyeon than with it. Brand accounts exploited exactly that slot by dropping their own product names into it.